In the value-chain composition of digital content marketing, lies imagery, emotion, satisfaction of a need met, even if that need was to have a fun distraction! The digital content need not be a sales pitch, it can be a fun fact, short word game, highlighting a success story; content that aligns with your brand and audience.
Specific audience branding takes those characteristics and creates a cohesive message visually, that is highly polished.
We are visual learners. Identify your audience cues, play into these cues.
Four Pillars of Building a Brand