Let’s look at the two words: “Marketing” (Brand Storytelling & Customer Connections), “Operations” (Practical Applications of Processes). Marketing Operations collectively bridges the gaps between data, brand, KPI’s, conversions and consequently, patient and customer experience.
Data is Big. The term Big Data is being thrown around with images of demographics and pie charts. What we consider big data are the details that lead to cultivating experiences, without the guesswork.
These complexities behind what drives data, how to interpret the data and the tools to educate on big data are just one of the many pieces to the puzzle. With the scalable, and actionable applications of the creative content to match up with a marketing strategy that results in desired KPIs and you have yourself a “change agent”. When you need help, hand over the confusion and uncertainty to us!