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Marketing Operations defined as it relates to your business And Internal Marketing
Let’s look at the two words: “Marketing” (Brand Storytelling & Customer Connections), “Operations” (Practical Applications of Processes). Marketing Operations collectively bridges the gaps between data, brand, KPI’s, conversions and consequently, patient and customer experience.
Data is Big. The term Big Data is being thrown around with images of demographics and pie charts. What we consider big data are the details that lead to cultivating experiences, without the guess work.
These complexities behind what drives data, how to interpret data and the tools to educate on such big data are just one of the many pieces. Add in the scalable, actionable applications of the creative content to match up with a marketing strategy that results in desired KPI’s and you have yourself a “change agent” And a mouthful. Since it’s not polite to talk with your mouthful, hand over confusion and uncertainty to us, the (Type A) Marketing Ops
How do you perceive Marketing Operations? Perhaps an Office Manager, Practice Builder or Front Admin who is social media savvy? You can have several roles working together guessing all the way, or hire an agency to manage the Marketing and support your staff on the Operations improvement. Driving clicks, adding members, increasing phone calls and in person traffic is only fruitful if there’s practice application of Process Improvement to convert to customers. Marketing Operations gathers data, incites positive change, educates, provides feedback and assist all departments in optimization for a thriving business.
We don’t do something for the sake of doing. We gather questions to create connections to understand if it should be done.
Meet Harper Luedecke, our resident Lean Six Sigma Greenbelt who specializes in Quality Analytics and Process Improvement.
You want easy to understand data, tangible marketing returns and a thriving business. You deserve it.