Trusting a marketing agency with out prior interaction can make hiring one seem like a shot in the dark. As an industry, key metrics, KPI’s, experience and opinions on SEO vs SEM and dauntingly, fees, can vary greatly. Serious agencies, like Strive, seek to set themselves apart with industry accreditation, designations and their own rankings. These milestones take time to achieve with certain ad spends, lessons, exams, certifications and proven a certain level of knowledge and high performance. This is why we sought after the Google Partner Badge.